Why we built this product?
Bridging the Gap Between Creation and Management
While tools like Canva and Picsart have made design creation accessible to everyone—marketers, founders, small businesses—there’s still a major gap when it comes to managing, distributing, and scaling these assets in a growing organization.
On the other hand, tools like Cloudinary focus on cloud-based asset management, helping teams optimize and deliver media at scale, but they aren’t designed for the everyday creator who needs simple tools to design in the first place.
Most teams end up juggling between multiple tools—one for creation and another for management—causing friction, inefficiencies, and lost context.
Introducing PerceptPixel – Create, Manage, and Scale in One Place
PerceptPixel is built to bridge this gap. It’s a unified platform where teams can not only design using simple, intuitive tools but also manage, organize, and distribute their visual assets effortlessly on the cloud.
Zero to One
We built PerceptPixel as a Zero-to-One product in just two weeks, thanks to the solid design foundation we had already established for PerceptInsight, our analytics platform
v1 MVP
We launched the classic version of PerceptPixel, enabling users to upload images in various formats, organize them through a central dashboard, and apply basic image transformations with ease.
Product Landing Page
Reusable components: filters, charts, selectors, modals
Shared tokens: type scale, spacing, colors, states
Built with dev-collaboration for easy adoption
Reduced design debt for future features
🔁 Impact: Quicker iterations, more consistent UI, fewer bugs
Impact of v1.0
Onboarding completion rate increased by 40%
Reduced support tickets by 60% (especially around Funnels and Retention)
Engineers adopted the design system for faster feature rollouts