The Problem
Weak product discovery led to inconsistent orders, low repeat purchases. The goal was simple, make people come back to WonderMart for their daily grocery runs.…🛒
Just long list of products, categories were buried, the homepage felt the same everyday, so users users didn’t feel excited to return..🥱
How we changed?
Help find the right products
Highlight Brands
Personalised Experience
Product Discovery
Wonder Stories
A new way to discover
How we leveraged stories?
The Impact
+22% CTR on homepage
- 18% users who viewed stories added to cart
- Contributed to 12% of GMV during sale days
Category Navigation
Only 3.5 categories
Users failed to discover more
Lowers friction for browsing
Supports goal oriented as well as casual shopping
Helps discover more
The new grid navigation
The Impact
38% of users used grid navigation
+14% uplift in sessions with multiple categories explored
Product Gallery Widget
As users landed, we used stories and expanded navigation to boost discovery. Next, we needed a way to keep the homepage fresh, showcase more products, and make daily updates with minimal effort.
The template was standard
Did not give variety to users
The entire homepage experience had 10-12 same templates
I created a template, that is more scalable, Keeps the homepage fresh and Minimal effort to take it live.
The Impact
35% of add-to-carts from gallery products
+30% engagement vs. static product lists